Maximizing Brand Engagement Digital Marketing

Create nationwide awareness about the newly developed Life Skills Glossary in English and highlight the importance of life skills for children among teachers, educators, and government officials across India.

Strategic Campaign Launch: Designed and executed Glossary Month in February to leverage online platforms for engagement during a time when most activities were virtual. Used a mix of Social Media, Ads, Live Events, Webpage, and Media.

Diverse Engagement Activities: Curated an array of interactive online events, including: Workshops and Webinars tailored for government and private school teachers to explore the glossary and its applications. Quizzes and Online Treasure Hunts designed to make learning about life skills engaging and fun. Thematic Events focusing on the practical integration of life skills into daily teaching.

Targeted Communication: Created compelling messaging and digital content to engage stakeholders, ensuring sustained interest throughout the campaign.

Collaborative Outreach: Fostered partnerships with schools, educators, and policymakers to amplify the reach and impact of the glossary

The Campaign strengthened LSC's position as a thought leader in the life skills space, driving long-term interest in life skills education.

Increased Engagement: Significant growth in LSC’s digital presence, with a notable increase in social media followers.

Enhanced Awareness: Surge in inquiries about workshops and the utilization of the Life Skills Glossary.

New Partnerships: Attracted multiple organizations interested in collaborating with LSC to further the life skills agenda

Follower Growth: Linkedin - 30% | Twitter: 300%+ | FB & Insta: 20%

Website Traffic Growth: 50% increase for the Glossary Month