In 2021, LSC, was a new organization aiming to bring life skills education to schools in India. There was a website but it lacked online visibility. Their goal was to become a recognized partner for government initiatives and other stakeholders in the education sector. They needed SEO to help raise awareness and build credibility in the digital space.

Conducted a thorough SEO audit to understand the extent of digital presence. Developed a comprehensive SEO strategy, including targeted keyword research for terms like "Life Skills India" to ensure they appeared in relevant searches.

Conducted keyword research and gathered core keywords critical for client

Implemented on-page SEO including optimizing content, meta descriptions, and internal linking, ensuring that the website aligned with user intent.

Focused on off-page SEO by building quality backlinks and enhancing the website's authority.

Worked on content strategy to educate and inform potential partners about LSC’s mission and value.

Worked with LSC partners to enable strong backlinks

Went from no visibility online to ranking on the first page for “Life Skills India” and the first search result in 8 months.

Increased organic traffic significantly, improving LSC's ability to partner with governments, leading to collaborations with Indian state governments to bring life skills education to schools.