Achieving Success: Leads Generation Surges by 46% Above Target
Tanzi Kamila
Problem:
The client was unable to achieve their target leads for Q4 due to heightened competition in the market.
Budget allocation was misaligned with the campaign goals, resulting in inefficiencies.
The existing strategy proved ineffective, leading to a high cost per lead (CPL).
Strategy:
Shift focus to conversion-based campaigns, utilizing a well-defined audience segmentation and optimized budget distribution strategy.
Conduct lead forecasting to identify efficient placements and ensure better alignment with performance objectives.
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Posted Jan 13, 2025
Client missed Q4 lead targets due to competition, misaligned budgets, and high CPL. Solution: conversion-focused campaigns and lead forecasting.
