Boosted ROAS by 67% During Black Friday Campaign!
Tanzi Kamila
Problem:
Struggled to achieve results during last year's Black Friday campaign due to intense competition and limited room for significant discounts.
Need for consistent year-over-year growth in sales and AOV.
Solution:
Utilized Advantage Plus campaigns to target high-intent audiences primed to purchase.
Optimized budget allocation across key campaign phases to maximize conversion rates and boost ROAS.
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Posted Nov 22, 2024
Struggled with Black Friday competition and limited discounts; used Advantage Plus campaigns and optimized budgets to boost sales, AOV, and ROAS.
