Billing Page Redesign
Praful Gupta
Hey there! I'm the UI/UX designer handling the digital experience for Burger Hut, and it's been an exciting journey diving into this project.
1. Understanding the Business and Audience:
I've been immersing myself in Burger Hut's world, understanding what makes them unique and who their customers are. It's crucial to capture the essence of the brand and cater to the right audience.
2. Research and Analysis:
I've been keeping a close eye on what other players in the fast-food industry are doing. Researching competitors helps me spot trends and make sure Burger Hut stays ahead. Also, I've been gathering feedback from users to get a feel for what's working and what could be improved.
3. User Personas and Scenarios:
I've created these fictional characters, user personas, to represent different types of Burger Hut customers. This helps me put myself in their shoes and design an experience that resonates with them. Also, I've been sketching out user scenarios to visualize how customers might interact with the platform.
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Posted Dec 31, 2023
Redesigned the user interface and user experience for an existing website, resulting in increased sales by 30%.
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