Atmospheric School

Atmosferna School is a licensed Ukrainian online school for grades 1–11, serving 60,000+ students across 39 countries. The platform offers flexible, asynchronous learning with interactive lessons, gamification, socialization tools, and full state-standard certification.

I led the entire project cycle as Art Director, managing a graphic designer and a UX/UI designer as subcontractors. The scope covered three major deliverables: a complete rebrand, a corporate website, and a full redesign of the educational platform.

Full brand identity redesign including logo, color system, typography, and visual language

Brand guidelines and asset library for consistent application across all touchpoints

Design and development of the corporate site covering learning pathways, pricing, extracurricular programs, FAQ, and enrollment flows

Content strategy and page architecture built around the school's "5 Freedoms" philosophy and multiple learning paths (primary, 5–11, extern, abroad)

Responsive, conversion-optimized build with demo access flows and referral program integration

Complete redesign of the learning platform used daily by students, teachers, and parents

Student-facing experience: interactive lessons, video content, tests, assignments, progress tracking, and gamification

Teacher-facing tools: grading, consultations, student management, and communication

Parent-facing dashboard: electronic report cards, grade tracking, performance analytics, and teacher interaction

Socialization features: friend search, interest clubs, student government, events, and news feed

A full-cycle engagement from brand identity through corporate site to a production learning platform serving tens of thousands of users.