Advertisement Design & Marketing Campaigns

Samantha

Samantha Butler

Advertisement Design & Campaigns

A sampling of my advertisement design work and marketing campaigns. I've worked with digital, print, video, and search ads. The list order follows as so:
Print
Digital Display Ads

Print Ads

This was a print ad designed for a client in the billiards cue retail space. They needed a full page magazine ad to run in AZBilliards. It was meant to resemble their insert card they place in customers' orders, but they wanted it even cleaner. The bare minimum to simply show their brand, their website, and the big name cue brands they carry on the site. Two versions were created, but they ran the first one.
Both full page print ad deliverables.
Both full page print ad deliverables.

Digital Display Ads

The Misadventures of Pot is a slice-of-life and comedy series. They have content available in multiple formats, but focus on short stories and comics. For Mother's Day 2024, they were releasing a few holiday pieces and wanted to run a Google Display Ad. I created all of the images, generated the copy, and managed the ad campaign. It maintained a near 7% CTR for the majority of its run.
Google was allowed to mix and match any of the assets provided, but forbidden from generating any new ones to keep some consistency. Assets follow below.

Text Assets

Headlines:
Headline 1: Need a gift idea for Mom?
Headline 2: Last Minute Gift Ideas for Mom
Headline 3: Mother's Day Gift Alert
Long Headline: Make Mom's day with one of these great gift ideas. Don't forget Grandma either.
Descriptions:
Description 1: Show Mom just how much you care with these adorable ceramic mugs and comfy graphic tees.
Description 2: Put a smile on Mom's face with these funny and cute gift ideas.

Image Assets

Landscape Ads
Landscape Ads
Square Ads
Square Ads
Mobile Ads
Mobile Ads
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Posted May 19, 2025

A small sampling of advertisement design and marketing campaign work. Designed and managed a Google Display Ad for a comedy series, achieving a 7% CTR.