Dense Hair Experts | Shopify Store Redesign & CRO

Dense Group approached us with the challenge of revitalizing its online presence to reflect its brand's ethos better, enhance user experience, and significantly improve its website's conversion rate. The primary goals were to create a visually appealing, easy-to-navigate website to attract more visitors and convert them into loyal customers.

The former website of Dense Hair Experts was not aligned with their brand's contemporary and energetic essence. Their first in-house redesign did not meet their aesthetic or functional expectations. The key challenge for this project is to develop a website that not only underscores its prominence in the hair care industry but also attracts and engages significant partners and investors.

Designing wireframes and prototypes for around 10-12 pages, encompassing a blog section.

Steering the UI/UX design efforts to align perfectly with Dense brand identity.

Working closely with the design director and the development team to guarantee accurate execution.

The newly designed website, now live at densehairexperts.com, has successfully reached its goals:

A clean, modern look that reflects Dense Hair Experts brand values.

An improved layout that makes it easier for potential partners to find and use the site.

Positive comments from users and more interaction from the target audience.

This project demonstrated the importance of clear communication, iterative design, and adaptability, especially when engaging with key clients. Despite some delays, my commitment to giving my best for this website design paid off, leading to a site that not only met but surpassed Dense Hair Experts expectations and significantly improved lead generation.