When selling info products, many people face problems.
These problems often include:
Building hype
Establishing Credibility
Marketing and Promotion
Competition
For the most part, problems are inevitable, but there are always solutions for them.
So let’s start by solving the first problem.
Building Hype
Building hype for an info product can be difficult, and knowing this can demotivate people from even starting!
But, as mentioned above, there is always a solution.
So here's what you can do:
And this might come off as obvious but…
Make the idea interesting.
Connect it to something they already know about.
Could be a trend!
Then, improve the product.
Remember, the product is king.
Establishing Credibility…
Well, how do you establish credibility?
As we know, establishing credibility is crucial when selling info products.
So here are some tips to help YOU establish credibility:
Provide High-Quality Content.
Over-deliver valuable and well-researched content that provides actionable insights to your audience.
Offer Some Free Content.
This doesn’t mean you should give out the “sauce”.
It can just be something such as a free trial, a… small bite of the cake you could say. This gets them hooked, and most likely make them want to buy the product.
Continuously Educate Yourself, stay updated with everything that’s going on, and keep doing research, and developing that product over time.
Continuously improving your knowledge and skill to stay ahead of the curve demonstrates your commitment to your field. (which makes people trust you more)
Marketing and Promotion.
This part is pretty simple and should not be overthought.
1. Define Your Target Audience.
Identify your ideal customer and understand their needs, preferences, and pain points. This helps you tailor your marketing messages and promotional strategies to resonate perfectly with your target audience.
2. Develop a Strong Value Proposition.
Explain how your product solves a problem, provides transformational results, or delivers specific outcomes.
Your value proposition should be eye-catching and, once again, resonate with your target audience.
Competition…
This one is where many people mess up.
You need to differentiate your product!
Here’s how:
Identify what makes your information product unique and work on emphasizing those distinctive features.
Highlight the specific benefits and values that your product offers, setting it apart from competitors.
Differentiation can be based on content quality, delivery format, and pricing.
That's it!
If YOUR specific problem didn’t get covered make sure to:
Reply to this email and tell me the biggest problem YOU have been facing.
See you in the next email!
(insert sign off)
Email 2
Subject line A: Struggling to Do Research?
Subject line B: Here's How to Conduct Your Research Correctly...
Here's how to conduct research on your audience:
Start off by finding the three human motivators of your target audience…
• Frustrations.
• Pain points.
• Desires.
Where can you do this?
Leverage websites where your audience hangs out:
• Quora.
• Reddit.
• Twitter.
• Google Reviews.
Then after that?
Organize everything in Google Docs.
And voila.
Your arsenal is ready.
Go crush it.
(sign off)
Email 3
Subject line A: 🔴You NEED to know this...
I failed at sales.
I failed at design.
I failed at dropshipping.
Now I saw success with copywriting and creating funnels.
Your first business idea shouldn't necessarily work.
It's there to teach you a lesson.
There would be absolutely zero magic in my first business idea working.
Well… so what do you do when you've found your skill?
You upgrade your skill.
• Read 2-3 books about the skill
• Practice.
Take action. (very very important)
• Talk to clients.
• Get experience.
Expand your network.
• Help others
• Show value.
That's how EASILY you can earn over $2000/month if you focus and put in the work.
And if YOU want to learn more about custom-built funnels click here and let’s get you started!