Bunny Buddy Banking gamification

I had the privilege of working on an innovative project with an European top-10 bank for SMB clients that aimed to educate its clients on good financial habits through the use of game mechanics.

The design team and I collaborated closely with the bank's internal stakeholders to understand their vision and objectives for the game. We conducted extensive research on financial literacy and designed a game that was not only engaging and fun, but also effectively conveyed key financial concepts and strategies. We conducted numerous rounds of user testing and feedback to refine the game mechanics and ensure that it was intuitive and easy to use.

I designed interfaces and interactions, serving as a link between developers and the bank, facilitating collaboration between animation, frontend, and development teams, delivering assets for development.