When I worked on the Budget Brainiacs marketing campaign, I went through a process that involved research, understanding the target audience, checking out the competition, and finding out what makes Budget Brainiacs unique. This experience not only gave me skills but also taught me how to connect with people using words. Let's go through the steps I took in this project in simpler terms:

1. Research: I started by looking into things. I wanted to understand the world of teaching kids about money and what families are struggling with.

2. Understanding the Audience: Instead of just creating a character on paper, I tried to imagine what parents who want to teach their kids about money are like. This helped me write messages that make sense to them.

3. Checking Out the Competition: To make Budget Brainiacs stand out, I checked what others were doing. This helped me find where our product could be better.

4. Unique Selling Proposition (USP): With all this info, I figured out what makes Budget Brainiacs special. It's not just a solution; it's a life-changing experience.

5. Writing Content: With a good foundation, I started writing the different parts of the campaign:

Blog Post: I wrote a blog post that talks about how important it is to teach kids about money early. It's like a call for help for families.

Online Ad: Our online ad was an invitation to discover new ways for parents to teach their kids about money. It asked people to join the journey.

Landing Page: The landing page was the first meeting with potential customers. It gave away a free guide with useful tips and led to Budget Brainiacs.

Email Follow-up: After people got the guide, I sent an email to say thank you and tell them more about Budget Brainiacs.

Sales Page: The sales page was a short and convincing letter asking parents to join Budget Brainiacs with their kids.

As I look back at this project, I can see that my ability to research, understand the audience, find unique selling points, and write engaging content is more than just skills – it's something I love doing. I'm here to help you connect with your audience in a real and interesting way. If you're looking for a partner who can use words to make a deep connection, I'm ready to help your project shine.

To sum it up, my experience with the Budget Brainiacs campaign taught me how to connect with people using words. I'm excited to use this experience to help you reach your goals and make your projects stand out in a way that really connects with people. If you're ready to make your messages more powerful, let's talk and make it happen.

(*Note: this is a fictional product as part of the AWAI Method Program, but it reflects how I would write your copy as well.)