Personal branding isn’t static. It expands and evolves with how you use it, becoming an extension of who you are. It adapts to new contexts, grows with your experience, and communicates your values before you even speak. Being an inter–disciplinary designer means having a personal style, but also keeping it flexible.
The AX emblem reflects that. Designed as an ambigram from my name, [A]LE[X], it shifts into an X when viewed from a distance, symbolising precision and focus.