Archipelago – Creative Direction

Valeriya

Valeriya NōME

Archipelago showroom
Archipelago showroom

Archipelago brand

I partnered to launch the brand Archipelago, guiding it from concept to a leading furniture company with an international presence. Drawing inspiration from Swedish Scandinavian design, I created a furniture collection tailored for the Russian market, developed the creative direction, and managed production outsourcing.
Client's project
Client's project

Website Design

The website features a clean, minimal aesthetic aligned with Swedish design principles, highlighting the brand’s modern furniture collection and international presence. Key pages include Home, Shop, Projects, Services, Publications, Clients, and Sales Network. The design focuses on seamless navigation, immersive visuals, and a refined user experience to showcase the collection and strengthen the brand’s identity.
Website design
Website design
Shop with e-commerce system
Shop with e-commerce system
Client's project
Client's project

Creative Direction

SYSTEMS: SKU system, organized Dropbox, material library, price sheet, fabrication steps, Notion scopes.
BRANDING: Catalog, printing, naming, logo, concept storytelling, social media marketing materials, templates.
E-COMMERCE/UX: System for selling products, clients outreach, web design, product breakdowns, 3D visuals of product images.
Instagram design
Instagram design
Instagram design
Instagram design
Client's project
Client's project
Thank you!
If you’re interested in my services, please feel free to contact me at hello@valeriya.xyz
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Posted Aug 11, 2025

Creative direction for Archipelago: built systems, branding, and e-commerce UX, including SKU workflows, catalog, web design, and 3D product visuals.