Healthcare Web App Redesign | 24% Churn Drop

Challenge: eTherapyPro connected people with mental health therapists, but the web app was creating friction in the booking and session experience. Churn was high because the interface made a stressful process feel even harder.

Solution: I rebuilt the information architecture from scratch after competitor analysis and UX research. This was a redesign of an existing product with active users, so every change had to improve without breaking familiar patterns.

Role-based views for patients and therapists: calming and simple for one, efficient and data-rich for the other. Responsive design with interactive prototype and complete UI kit.

All designed with accessibility in mind.

Results: The new design cut churn rate by 24%. When people are seeking mental health support, every moment of friction is a reason to give up. Removing that friction isn't just good UX.