Cloud Adoption Solutions has acquired Retentional and so the...

Cloud Adoption Solutions has acquired Retentional and so they would like a new LinkedIn banner.

I wanted to retain some semblance of the network-like line elements present in the parent company background banner design in some form and mesh it (no pun intended) with my take via my proposed design.

Invoking the Retention branding was a priority by introducing letter R-themed line elements was my way of implementing #avantgarde as one of my design philosophies. I designed these triple letter R-themed line elements to appear as though they are captured as a snapshot at a point in time of them scrolling vertically as if they were in motion.

As #accessibilityforall being another one of my design philosophies, I made sure that it would not matter whether someone is vision impaired or not to clearly see the banner background elements.