Hitchyard requested a proposal for a minimalist logo design ...

Hitchyard requested a proposal for a minimalist logo design for a Freight Tech Startup with two distinct colours.

My proposal:

Freight should be vehicle-independent hence why I avoided design cues that resemble specific vehicles such as a truck or road train specifically.

#avantgarde is one of my design philosophies in this approach hence the C-elements on opposite sides flanking a line that may represent encompassing arbitrary goods.

While #accessibilityforall is also one of my design philosophies, it is understandable that selected and distinct brand colours take precedence for a more specific range of customers here.

As part of consolidation for conformance to the Hitchyard brand identity, the Hitchyard logo should be recognisable regardless of scale whether it is an app icon or a full-size logo on your invoices and vehicles.