The problem
Fundación Nara is a small foundation with a big goal: sterilize the pets of vulnerable families in rural Tolima, at no cost. They needed a site that explains the mission fast, builds trust and turns visitors into buyers and donors.
What I did
Ran discovery with a Design Thinking process, from research to wireframes to hi-fi.
Designed the home page in Figma: hero carousel, product grid, next sterilization day, photo gallery, newsletter and FAQ.
Built the visual system from the brand: violet, lime and light blue, with playful hand-drawn shapes.
Key decisions
Impact first: the hero says what the foundation does and shows results (+230 pets sterilized).
Transparency: the FAQ explains that 100% of each product's margin funds sterilization days.
One clear action: "Ver productos" repeats from the hero to the final call to action.
Role: UX/UI designer · Tools: Figma, Shopify
0 likes · 1 view · Nov 15, 2026
Landing page for Fundación Nara, a Colombian foundation that sterilizes pets from vulnerable families in Tolima. I designed the site in Figma so every purchase
