Branding - Leadbond Group

Wuzheng Cui

Art Director
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Photography
A branding project for Leadbond Group, a thriving corporation in finance, real estate, and mortgage industries for a decade, my focus was to develop a new identity that befits the success Leadbond deserved. Centered around multiple stars, the concept symbolizes successful sub-brands and unity, highlighting collaboration and collective strength.
This celestial theme reflects Leadbond's adventurous spirit, positioning them as innovative trailblazers in the business space. 
The result elevated Leadbond from modest origins to a resplendent international corporation, projecting a powerful and competitive presence.
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