The Point of Pointlessness - Graphic Design/Video

The Point of Pointlessness is a project within OCAD University's Graphic Design Program, which delves into self-conflict and nihilism through a captivating short film complemented by a crafted branding campaign.

Drawing inspiration from the creator's personal journey and experiences, as well as a blend of Theatre of the Absurd influences, the film features two distinct egos of one person engaged in a poignant conversation, reflecting the ongoing struggle for meaning.

The project's scope extends to various collateral, including striking posters, an engaging screenplay book, exclusive tickets, and booth design. The project aims to captivate audiences and inspire profound contemplation on the human experience.