Family Winery E-commerce

As the designer for the San Antonio Winery's website update, my main goal was to solve long-standing usability and design issues that were hindering the online experience for visitors. To improve the overall user experience of the website, I focused on simplifying the navigation structure so that users could easily find the information they needed and explore the extensive collection of award-winning wines. Recognizing the need to reflect the winery's centuries-old history and the scenic beauty of its vineyards, I carefully crafted a visual design that exuded elegance and consistency, seamlessly blending with the winery's prestigious heritage. Additionally, I prioritized mobile optimization to reach a significant portion of users who had previously experienced website usability issues.