He repairs washing machines. His flyers looked like every other repair flyer — technician, list of services, phone number. Nobody looks at those.
So I stopped making flyers and built him an emergency room instead. I called it Code Red. Washing machines waiting to be treated. One arrives on a stretcher, worse than the rest.
Three months ago this guy's phone barely rang.
He repairs washing machines. His flyers looked like every other repair flyer — technician, list of services, p...