"Los héroes no se tiran.

"Los héroes no se tiran. Se reparan." — Campaign for an appliance repair client

I created this five-piece campaign for DR, an appliance repair technician (washing machines) and one of my clients.

The concept: treat an old washing machine not as a broken object, but as something that lived your whole life with you — worth saving, not throwing away.

The campaign tells a story across the pieces:

Flyer 1: "In your home lives someone who knows all your secrets." — the hook.

Flyer 2: "It washed your first baby clothes. Your school smock. The jersey from your first goal. Your graduation hoodie." — the emotional heart.

Flyer 3: "And one day… it makes that noise." — the moment it breaks.

Flyer 4: "After so many years, it doesn't deserve to be thrown out. It deserves to be repaired." — the turn.

Flyer 5: "Don't throw it away. Bring it back to life. DR — Washing machine repair." — the call to action.

The idea, the story, the art direction and the copy are all mine. AI is just the tool I use to bring my imagination to life. Since I started creating DR's content, the business has more work than it can handle.

This is what I do: I don't make single flyers — I build complete campaigns that turn any business into a brand people remember. Note: the final piece — the call to action with the brand and contact details — completes the campaign. I'll add it shortly.