Promoted Design Showroom on Instagram

Zen Den House, a 1960s mid-century ranch style home, underwent a stunning restoration and reimagination, and is now a serene residence and design showroom located in Los Angeles, CA. Drawing inspiration from Japanese and Scandinavian design, with elements of Mexican influence, the goal was to highlight this transformation and collaborate with key partners. To effectively showcase this project, Zen Den House leveraged Instagram stories.

Showcase the unique design and features of Zen Den House with specific emphasizes on the remolded kitchen.

Highlight the collaboration with key partners (@dacorkitchen and @workingholidaystudio).

Engage Instagram users and drive traffic to learn more about Zen Den House.

Utilize visually appealing content to captivate and inspire followers.

Visual Storytelling:

Partner Collaboration:

Engaging Content:

Slide 1: Introduced the concept of "Zen" with a calm and attentive state, setting the tone for the story. Mentioned Zen Den House and included partner tags (@dacorkitchen and @workingholidaystudio).

Slide 2: Provided an overview of the home's transformation, highlighting its mid-century ranch style and the design inspirations from Japanese, Scandinavian, and Mexican influences.

Slide 3: Continued to emphasize the partner collaboration by tagging @dacorkitchen and @workingholidaystudio.

Slide 4: Detailed the specific kitchen features, including the 30" Single Wall Oven, 36" Induction Cooktop, 36" Counter Depth French Door Refrigerator, and 24" Dishwasher.

Slide 5: Concluded with a call-to-action, encouraging viewers to "swipe up" to learn more about Zen Den House, reinforcing tags for further engagement.

The Instagram story campaign successfully highlighted the unique features and design of Zen Den House while effectively promoting the collaboration with @dacorkitchen and @workingholidaystudio. The visually appealing and concise content captivated the audience resulting in increased engagement and traffic to the Zen Den House website. The "swipe up" feature provided a direct link for viewers to explore more about the project, enhancing overall user engagement and interest.

The Zen Den House Instagram story campaign demonstrates the impact of strategic collaboration and effective use of social media engagement techniques. By highlighting unique design elements and partner contributions with engaging, interactive content, the campaign successfully promoted Zen Den House, enhanced brand visibility, and drove website traffic. This case study highlights the value of using Instagram stories to craft compelling narratives that resonate with audiences and meet marketing goals.