TCPR wanted to use their platform to honor AAPI Heritage Month by showcasing emerging talents within the AAPI community who are making significant strides in the fields of architecture and design. This initiative aimed to not only celebrate these individuals but also to inspire and educate their audience about the diversity and richness of AAPI contributions to these fields.

Raise awareness, foster appreciation, and support the AAPI community.

Create an informative and compelling Instagram carousel post.

Engage readers and establish TCPR as a trusted architecture and design source.

Effectively communicate the importance of AAPI Heritage Month.

Create copy that resonates with followers and encourages interaction.

Ensure visibility and reach a wide audience.

Concise Storytelling:

Content Creation: Created a series of Instagram posts, each featuring a different AAPI talent. The posts included quotes, short biographies, and highlights of their work.

Design and Layout: Used a consistent design theme that aligned with TCPR’s brand while incorporating elements that reflected the cultural heritage being celebrated.

Hashtags and Mentions: Utilized relevant tags for featured individuals and their associated organizations to increase reach and engagement.

Resource Links: Provided links to additional resources and organizations supporting the AAPI community, encouraging followers to take action beyond social media.

The post significantly expanded TCPR’s usual audience. Achieved a 35% increase in engagement rate, with numerous likes, shares, and comments from followers showing support and appreciation. Followers expressed gratitude for the informative content, with many indicating they learned about new AAPI talents and felt inspired by their stories.

The AAPI Heritage Month social media campaign effectively celebrated and highlighted the contributions of rising AAPI talents in architecture and design. By combining visually appealing content with concise and impactful storytelling, the campaign not only increased awareness and engagement but also inspired and educated TCPR’s audience. This initiative demonstrated the power of social media in honoring cultural heritage and supporting community causes.