Avani Rana | Beauty Studio Logo & Brand Identity

THE BRAND — Avani Rana is an Indian makeup and hair artist whose studio helps clients look and feel their best for special events. She wanted a distinctive logo that expressed her bold, radiant personality. THE CHALLENGE — Create a refined identity for a beauty studio that felt clean and elegant while retaining a memorable visual character. THE DIRECTION — I explored a minimalist approach, pairing sleek sans-serif typography with a distinctive graphic mark. The restrained wordmark keeps the identity polished, while the symbol gives the studio a recognizable focal point. THE RESULT — A clear, modern logo direction that balances elegance with personality and reflects Avani’s makeup and hair artistry. The featured artwork presents the wordmark and graphic mark on a light background.