Email Marketing Success for Course Pre-Sale

Achieving 10.2 % conversion rate for pre-selling a low ticket course

Ryan Custodio

Used a 5-part welcome email sequence followed by 18 standalone emails/newsletters to nurture relationships with his subscribers for about a month, resulting in a 10.2% conversion rate for his low ticket Email Copywriting Comprehensive course.

Breakthrough Client Study Snapshot

Ryan, a freelance email copywriter based in the Philippines, decided to launch a low-ticket course aimed at teaching copywriting, email copywriting, and other essential freelancing skills.

This course was pre-sold even before its content was finalized, with the aim of teaching aspiring freelancers how to craft compelling emails and acquire clients.

Despite leveraging multiple channels for marketing, Ryan wanted to emphasize the significant role email copywriting played in acquiring students for his course.

Ryan launched the pre-sale for his course around the 2nd week of July, utilizing his email list to promote and engage potential students.

The course officially becomes available on August 17th, allowing Ryan a month to build interest and gauge the market’s reaction.

Out of 245 subscribers, Ryan successfully enrolled 25 students into his course.

This translates to a 10.2% conversion rate—a testament to the power of effective email copywriting in driving sales and engagement.

Ryan aimed to teach his freelancing and copywriting skills through a course, but he faced the challenge of pre-selling it without having the course content ready.

He needed to generate interest and trust among his subscribers to ensure they would enroll despite the course not yet being fully developed.

Understanding the importance of strategic communication, Ryan crafted an email campaign to engage his subscribers and build anticipation for his upcoming course.

He emphasized the benefits of his course and provided valuable insights and tips in his emails to establish credibility and pique interest.

Ryan focused on creating engaging and informative emails that resonated with his audience’s needs and interests.

By doing so, he was able to build a relationship with his subscribers, making them more receptive to his course offering.

Ryan implemented a month-long email campaign, strategically timed to build excitement and anticipation for his course launch.

He tailored each email to address specific pain points and benefits, leading to a higher engagement rate and conversion.

Thanks to the power of email copywriting and strategic timing, Ryan was able to enroll 25 students out of his 245 subscribers, achieving a 10.2% conversion rate.

This success highlights the effectiveness of email marketing in driving course sales and engagement.

Ryan's experience demonstrates the potential of email copywriting as a powerful tool for pre-selling courses and engaging an audience.

By focusing on the needs and interests of his subscribers and strategically crafting his email campaign, Ryan was able to achieve impressive results and set the stage for a successful course launch.

Proof of people who signed and paid for the course.