Light Beauty is a nail/beauty studio brand that needed a fresh, modern identity balancing softness with energy. I developed a full logo system — primary, secondary, and short logo variants — built around a hand-lettered wordmark and a subtle bird-in-flight line motif, as required in the brief..

The identity includes a custom color palette (soft green, olive, blush, and deep navy), paired typography (Bahnschrift + Playfair), and a set of logo variations across different color backgrounds and contexts, from print signage to social media.

The project extended into full brand style applications — storefront signage, outdoor ads, social media templates, laptop/web mockups, apparel (team uniform), and Instagram presence — giving the client a cohesive, ready-to-use visual system across both digital and physical touchpoints.