Ongoing FP&A for an E-commerce SME in UK

Aena Zafar

Financial Advisor
Financial Analyst
eCommerce Manager
Shopify
Pet Treats Wholesale

Financial Analyst for Pet Treats Wholesale LTD

(E-commerce, UK Based, providing you the best dog treats: To learn more about them: https://www.natural-treats.co.uk/)

How I am helping them?

-Financial Modeling for a planned company restructuring ( Acquisition by bigger key players in the market)

-KPI's and Benchmarking to track the progress as the company grows.

-Pitch deck and financial modeling for potential investors.

-Intrinsic Financial Valuation for the company

-Assistance and strategic planning for a potential trade acquisition planned in Q3-2024.

- Ongoing Pricing and margin analysis for the 800 SKU's they have to maintain targeted GPM's.

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