This conceptual branding project explores the visual identity for Sorelle Stoneware, a fictitious artisan kitchenware brand inspired by quiet luxury, natural materials, and European design. I developed a refined style sheet that showcases how the brand can present itself through color, typography, tone, and visual direction. The goal was to demonstrate my approach to crafting elevated, editorial brand identities that feel intentional, cohesive, and visually sophisticated without being overly complex in layout.