WILD TRAIL /branding/

WILD TRAIL is a visual identity shaped by the quiet charm of slow hiking and soft adventure. The design process leaned into analogue nostalgia—grainy textures, flash-burnt photography, handwritten journal entries, and lo-fi layouts—to echo the unfiltered, offline feel of being on the trail. Every element—from the matchbox to the trail journal—was crafted to feel like something you’d find stuffed at the bottom of a backpack. This isn’t high-performance gear culture—it’s thoughtful, slightly muddy, and full of soul.

Visual Language & Design Choices

1. Layout & Typography

Mimics old outdoor magazines or retro travel zines, paper textures, layering, and photocopied aesthetics.

Serif and typewriter-like fonts suggest something printed, passed down, or hand-annotated.

2. Photography Style

Uses grainy textures and flash-burnt looks to channel analog cameras.

Subjects are caught mid-action or mid-expression—no stiff poses or commercial perfection.

3. Colors

Earthy oranges, berry reds, sun-faded purples—timeless and rooted in nature.

Avoids saturated, trendy tones in favor of hues that feel sun-soaked and well-worn.