Most AI product launches read
Soul Luciani
Most AI product launches read like release notes. For ElevenLabs' SFX model upgrade, we treated the product interface as the primary cinematic subject. Buttons, sliders, and prompt fields are the visual language. That discipline scaled into a full social campaign where each asset highlighted a different capability while holding one authoritative aesthetic. Delivered across motion video, eight social assets, conference environment, and branded merch. One system. Every surface.
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Posted May 10, 2026
Most AI product launches read like release notes. For ElevenLabs' SFX model upgrade, we treated the product interface as the primary cinematic subject. Butto...
