Agura is a podcast about culture, society and thought made in Medellín, Colombia.

Its logo is inspired by the mountains of Valle de Aburrá (Medellín, Colombia).

The colors were chosen based on the theme of the podcast and the taste of the creators.

Vision family was selected due to its adaptablity and style differentiation across multiple sans serif fonts.

The following color palette was designed.

It is only a creative guide, for when complementary colors with a defined range of saturations must be used.

Those pieces were designed as a guide for its usage on social media.