Mobile Subscription Flow
Luciano Dinapoli
This project showcases how a mobile subscription flow was optimized through testing, resulting in a significant 15% increase in conversion rate. The focus of the optimization was to address the issue of users entering incorrect PINs during the subscription process, which led to frustration and dropouts. Read more in the link.
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Posted Aug 17, 2023
Flow optimization of a mobile subscription product that resulted in a 15% increase in conversions.
