Gorton’s Seafood X Antoni Porowski Partnership
Goal: Reach a new demographic of millennial seafood lovers through a celebrity partnership, which included social posts and traditional media coverage
Set- Up: Antoni Porowski, food and wine expert on Netflix’s Queer Eye, created 3 unique recipes, committed to a satellite media tour and 3 national media interviews, and posted 2 Instagram stories linking to his recipes on the client website
Results: 17.7 Million impressions targeting the millennial audience, an exclusive recipe in US Magazine, an E! News interview and a feature on Health.com. Activities resulted in a $200K industry grant to continue promoting Alaska Pollock
