#BookTok Campaign

Case Study

Black Girls Must Have It All

Goal: Increase visibility for Jayne Allen and her literary works, primarily focusing on the upcoming release of Black Girls Must Have It All. Drive engagement and sales: Generate interest and encourage people to purchase Jayne Allen's latest Novel, Black Girls Must Have It All; the final installment in the trilogy Set Up: Engaged 6 TikTok Influencers for a #BookTok campaign. Creators were to read the book and discuss experiences and challenges faced by POC, Women's empowerment, and social justice. Results: 150K views.