#BookTok Campaign

Erica Gatlin

Case Study
Black Girls Must Have It All
Goal: Increase visibility for Jayne Allen and her literary works, primarily focusing on the upcoming release of Black Girls Must Have It All. Drive engagement and sales: Generate interest and encourage people to purchase Jayne Allen's latest Novel, Black Girls Must Have It All; the final installment in the trilogy Set Up: Engaged 6 TikTok Influencers for a #BookTok campaign. Creators were to read the book and discuss experiences and challenges faced by POC, Women's empowerment, and social justice. Results: 150K views.
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Posted Apr 8, 2024

Goal: Increase visibility for Jayne Allen and her literary works, primarily focusing on the upcoming release of Black Girls Must Have It All Drive engagement an

Gorton's Celebrity Spokesperson
Gorton's Celebrity Spokesperson
Hyatt Grand Vivid Island Influencer Campaign
Hyatt Grand Vivid Island Influencer Campaign
Sign System Solutions Social Management
Sign System Solutions Social Management