Full brand build · Voice · Social · Interactive content design Wellness & Mindfulness A wellness brand named for the Zen concept of sudden awakening. I built its identity from the ground up — brand voice, visual direction, and a social presence designed to cut through wellness culture's noise. Including interactive formats like pick-a-card readings that turned followers into participants.

Brand Identity

Voice & Tone

Social Strategy

Interactive Content

Creative Direction

Interactive pick-a-card design — ornament as invitation.