Naming · Brand identity · Narrative · Design — built from zero Beauty & Lifestyle A unisex salon that arrived as a blank page — no name, no identity, no story. I built all of it: the name itself, the brand narrative, the visual identity, and the content system. The positioning leaned editorial rather than glossy — transformation as the product, not vanity. Bold serif type, a black-and-burnt-orange world, and copy that treats a haircut like a turning point.

Brand Naming

Brand Narrative

Visual Identity

Content & Copy

Social Media Design

The transformation is the point.