Overview 🔎

During the COVID-19 pandemic, many people loosed their jobs and source of income so asking for loans from banks at this time was no option as banks we not going to give it so the idea of Lebt app popped up. Lebt is a community fund pool app. Where you can sign up with your friends and family or at your workspace and start or be a part of a fund pool for your upcoming or recent expense e.g. rent, car or vacation. We set out to create a brand-new design system to ensure Lebt encompasses best-in-class usability and aesthetics across all corners of the app.

Empathize With Users 🤝

The disruption caused by Covid meant many businesses couldn’t operate in the usual way. Many of their employees couldn’t go to work and customers couldn’t buy their products or services.

Some businesses were able to get a loan to pay for overheads like rent so they could keep afloat. And many could sell things online. But others had to cut costs by furloughing their employees or letting them go. They simply could not carry on running their business without an income.

Define the Problem 🤝

As a result of COVID-19, many people have lost their job or part of their income. It is likely that there will be more job losses in the months to come. So community needed a system to get help or give help to others financially depending on government, non-profits, or insurance. What we found was that the pandemic has been particularly difficult for women, and young people,. These groups and people earning less than $50,000 annually are particularly in need of policies that support improved well-being.

Goals/Requirements:

UX Research

Logo and Branding

Design a customer-facing mobile app

Clients loved our designed branding and logo

Clients loved our final wireframes of the UI UX design

Clients were happy with our timeliness and budget.

To gain further insight into users’, we had look at surveys that how big the numerical impact on the lifestyle of Covid19 on the middle class and lowers middle-class community.

When we asked the potential users how is their financial condition 26% of whom responded that they felt they had less control over their lives. Slightly over half (53%) of our sample indicated that they needed more income. Thirty percent of people 18-34 years of age and 25% of those earning less than $50,000 also stated a need for better healthcare.

Before the pandemic, there were banks, companies (where the middle class worked), and other part-time opportunities which were helping to get some extra cash. Now due to the pandemic, all options were no more an option so there were no noticeable competitors.

To enable end user testing before sending the app to developers.

Several design iterations of the user’s recommendation process to find and land on a flow that was easy to build and fun to use. We created prototypes after 2 months of evaluating and addressing users' problems and needs and can up with this final design for the Lebt App. Which is now under development.

What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.

Results 🎁

Build “Trust” by having your friends and family in Lebt Funds Pool.

Having escrow is strong enough so payments go to the right person at right time.

Keep the number transparent.

Clear introduction of why Pools are being created.

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Design System

Low-Fidelity Prototypes

Low-Fidelity Wireframes

High-Fidelity Wireframes

Interactive Prototypes

Mobile App: User-facing

Challenges

As Lebt was the first application of this kind in the market it was very crucial that the app is to the point and easy to use.The biggest challenge was to set up invitations as easily as possible and share the pool with friends and family through social groups.During surveys, we realized everyone wants to have the funds before but that was not practically possible so we had to come up with a solution that all members agree on who is going to get the next withdrawal.

Oz Ahmad Founder Lebt

Takeaways 📣

Idea for Lebt was to enable individuals to get help from the community. But in the initial phases, we realized that a major portion of the sample wanted to join Lebt to help the community in these crises.

We did not have the chance to check how many of those actually signed up because we could not get another set of data after launch.