LexiJane Bakery already had a functioning site, but it lacked modern visual appeal and clarity in user flow. I was asked to redesign the site on a minimal budget, using only the existing brand assets and a fixed structure.
Using Figma, I created a full modern prototype that elevated the brand’s online presence while staying true to the existing aesthetic. I introduced stronger calls to action, cleaned up the layout for better hierarchy and responsiveness, and restructured the homepage to better highlight products and client testimonials.
This was a portfolio-driven project I offered pro bono. The final design didn’t launch due to budget constraints, but it demonstrates my ability to take a legacy design and elevate it using practical UX and modern interface decisions.
What I Did:
Full visual redesign using Figma
Improved layout and hierarchy for stronger conversion flow
Used existing brand assets to rebuild and modernize the site structure
Focused on clear CTAs, product presentation, and improved testimonial section