Primetube - Visual Identity for

Primetube - Visual Identity for a Video Streaming Platform

When I started on Primetube, the brief was simple but sharp: this is a platform for real videos that pull users in — the brand needed to say that before a single word was read.

So I built the mark around one idea — merge the "P" with a play button. It's a small piece of visual logic, but it's the kind of detail that makes a logo feel inevitable once you see it, and forgettable if you don't nail it.