Health Tech | Lead Media Buyer (US)
Matej Draksler
Most Significant Achievement:
Scaled company revenue from $8-9M to $25M+ annually within the first year of joining
Key Responsibilities:
Led Meta (Facebook) and TikTok media buying strategy and execution
Collaborated daily with the Creative Director on strategy and planning
Managed Pinterest channel performance and supervised Pinterest media buyer
Oversaw creative planning and managed a Creative Planner who handled content creators and influencers
Presented performance metrics in weekly meetings with the executive team (CEO, CMO, Analyst, Social Media Manager, Brand Manager)
What makes this experience particularly valuable is the significant revenue growth achievement within a shorter timeframe in a highly regulated health tech space, combined with multi-channel management and executive-level reporting experience.
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Posted Jan 28, 2025
Led Meta & TikTok ads for Mira, scaling revenue from $9M to $25M+ in 12 months. Managed multi-channel strategy (FB, TikTok, Pinterest) for hormone monitoring te
