Managing a Remote Workforce with Cloud WFM
Nick Ehrenberg
This content project arose as a response to prospect needs from Covid. Specifically, we wanted to position the brand product as helpful for addressing contact center agent wellbeing.
The project including the following:
Content strategy framework (goals, content types, messaging, business outcomes)
Content production (Research project, eBook, pillar web page, supporting blogs)
Employee advocacy (social promotion)
A six month campaign followed the initial report launch, adding new content driving back to the report.
Results:
500+ report downloads
300% increase in social referral traffic
300+ MQLs
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Posted Feb 6, 2024
This content project arose as a response to prospect needs from Covid. We wanted to position the brand product as helpful for managing agent wellbeing.
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Calabrio
