Managing a Remote Workforce with Cloud WFM

This content project arose as a response to prospect needs from Covid. Specifically, we wanted to position the brand product as helpful for addressing contact center agent wellbeing.

The project including the following:

Content strategy framework (goals, content types, messaging, business outcomes)

Content production (Research project, eBook, pillar web page, supporting blogs)

Employee advocacy (social promotion)

A six month campaign followed the initial report launch, adding new content driving back to the report.

Results:

500+ report downloads

300% increase in social referral traffic

300+ MQLs