Brand Identity Design For Construction Company

Design Process (Keyword Refreshing and Ideation)

Once equipped with information from the company and inspired by the moodboard, our logo design process begins by immersing ourselves in the brand's emotion. Using the timeless tools of paper and pencil, we sketch and refine ideas to establish a genuine connection between users and the brand.

With every stroke, we translate the brand's essence into visual form. Our skilled designers explore various concepts, experimenting with shapes, lines, and typography to evoke the desired emotional response. The organic nature of paper and pencil allows us to freely iterate, capturing the authentic essence of the brand.

Through this tactile process, we infuse each line and curve with intention, ensuring that the final logo resonates deeply with the audience. By going beyond digital screens, we create a tangible connection that speaks to the human experience.

This method of ideation fosters creativity and authenticity, enabling us to deliver a logo that captures the true spirit of the brand. The result is a visual identity that connects users with the brand's emotions, leaving a lasting impression and forging a meaningful relationship.

Logo, Color scheme, Typography, and Style Guide