For this project, we were asked to create a video to help promote and feature Contra's Top Cities launch .🚀
We have worked on launch videos with the Contra team in the past, since the beginning 2020, and with each new launch video, we're always excited to continue to elevate and excite the brand. With this Top Cities video, we wanted to try out a new look and feel, but still feature our beloved Jenny character, while also showing some of the amazing features and UI on contra.com.
The goal of this video was to promote some of the features that make working from anywhere, any city, easy and flexible. We always wanted to showcase some of the creatives from the Contra community, who are from all over the world.
See some of our creative process here!
From a sketch in our notebooks, to flat vector work, to a final 3D render, getting our Jenny character feeling just right was a fun journey. Here's some early explorations.
Quick sketches of Jenny in our notebooks
2D Vector Jenny
2D Vector Jenny
Testing out close up facial features of Jenny
Testing out how she will look in 3D
Revisions and refinement
Final 3D Render of Jenny
Final close up of Jenny
Jenny in Top Cities video!
Now it was time to storyboard Contra's Top Cities video!
Storyboards for Top Cities Video (1/1)
Storyboards for Top Cities Video (2/2)
It's always so fun developing these stories to tell with the Contra team. We're so excited and happy with the final outcome of this project. And on top of working with the amazing and talented Contra team, managing the entire Top Cities project and getting paid ON Contra.com made everything so easy and efficient!
Drumroll please... 🥁 🥁🥁🥁 🍗 Here is the final video!
0 likes · 27 views · Mar 21, 2022
Design and animation for Contra's Top Cities launch.
