The Project
The team at Wellahead hired me to tell their story of how Wellahead is helping aging seniors and their caregivers when facing an unexpected health crisis.
The Process
I worked with the project manager to assemble Wellahead's story utilizing their brand colors, logo, and illustrations. First, I designed the key frames of the video in Figma, thoughtfully following their branding guidelines. After the key frame designs were approved, I implemented the animation for the messages in each frame using Jitter video software. We finalized the content, meeting our tight deadline, and the team at Wellahead approved the story that captured the essence of Wellahead's business: an online marketplace and quick financial options for caregivers of aging relatives.
The Results
Wellahead's video story resulted in a compelling tool for the executive team to evangelize Wellahead's mission: "Wellahead is the only online marketplace that empowers families to compare vetted financial products, saving time and money to cover the cost of care services." The visual design and video animation I carefully crafted reflected the mission, resulting in an impactful video the executive team at Wellahead was very happy with and currently using for their business presentations.
