Ursula Rosien's Portfolio - AllTakes Landing Page

My task was to create a homepage that effectively communicated what the AllTakes platform was all about and why people should try it. I picked up this project after the original designer left AllTakes. This original homepage version spelled out the benefits of the AllTakes marketplace, but figuring out what AllTakes was really about was confusing.

AllTakes Original Homepage*

Our startup had a tight deadline, but we worked closely with the existing branding guidelines and look and feel. Together with marketing, I helped establish a more explicit message about what AllTakes offered: a marketplace for both "Guides" (coaches) and end-users who benefit from joining an AllTakes experience. The result was a split-page homepage that spoke to both audiences of the AllTakes product.

AllTakes Website I designed

While we were launching an interim homepage, we decided to re-evaluate our approach to our interim website design. After conducting a competitive analysis among online coaching platforms, we realized there was a demand for a straightforward, user-friendly platform that coaches could use to offer workshops, classes, and other offerings.

Competitive Analysis using Wireframes

During the interim homepage launch, we also conducted user research. The findings revealed that one feature of the AllTakes platform was a key differentiator. Based on this insight, the marketing director and UX designer collaborated to create a compelling homepage focused on selling the platform's distinguishing feature, "The Roundtable."

Discovery: Key Featured, The Roundtable

The Roundtable was the clear winner. I designed iconography and leveraged the existing palette to create a fresh look for AllTake's new homepage featuring the Roundtable.

New Homepage with the Roundtable

I also integrated video animations to reinforce the unique AllTakes platform: The Roundtable, where users meet in a circle format and experience an actual collaborative experience.

Roundtable Key Feature Animation