For Estilo Boutique in Austin, I developed a tailored social strategy focused on elevating brand presence and engagement with Austin's style-savvy community. Through content creation, I highlighted Estilo's unique fashion offerings with visually engaging posts that showcased new arrivals, curated looks, and seasonal trends. Each piece was designed to not only draw attention but to embody the boutique's brand voice, creating a strong, authentic connection with followers. My copywriting focused on delivering vibrant, conversational messaging, emphasizing Estilo’s chic and approachable vibe to drive customer interest and in-store visits.