The Berger Paints Visual Identity Redesign project is a comp...

The Berger Paints Visual Identity Redesign project is a comprehensive case study dedicated to transforming and modernizing the brand's visual presence. This initiative involves a detailed reimagining of aesthetic elements and applications to refine Berger Paints’ visual identity.

By integrating innovative design solutions, the redesign aims to elevate the product’s presentation and create a more engaging and effective visual experience. The primary purpose of our redesign is to attract a new audience while establishing Berger Paints' core values in line with today’s customer expectations.

This redesign aims to uphold the brand’s traditional values of quality and reliability, infusing a modern aesthetic that resonates with contemporary tastes.