Telling Company's Story through Case Study | Talisman

Tra H.

Content Editor
Content Writer
Blog Writer
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About Talisman

Talisman is a subscription management software that helps companies centralize their SaaS subscriptions, save costs on unused or underutilized licenses, and improve efficiency.

How it started:

Mike, the COO and Co-Founder of Talisman, contacted me to find a reliable blog writer who could assist in consistently producing content. Their goal is to boost their Google ranking and increase product awareness by creating engaging content relevant to their industry.
The team required someone who could craft case studies to showcase their work with existing customers. This would help establish credibility with potential clients and boost the conversion rate.

How it worked:

The team communicated their expectations thoroughly. However, I needed information about existing customers to create case studies that showcase real-life problems and how Talisman's solutions helped them. These case studies had to be data-based and include real testimonials from customers.
After the first case study, the team restructured their client meetings to include questions that would make providing the necessary details for future case studies easier. I suggested focusing on the numbers in these case studies to give new leads a better understanding of how much money and time Talisman could save their companies.
At the end of the day, business leaders want to see real results, and numbers speak for themselves.

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