The BMO Learning project aimed to attract newcomers to Canada as banking clients. As a team, we discovered that newcomers are often budget-conscious and unfamiliar with Canadian banking. To address this, they developed a gamified app that rewards users for learning about banking through tutorials. The app helps newcomers understand BMO's services, showcasing its advantages over competitors, with the goal of converting them into clients.

I worked as a user interface designer for this project. I collaborated closely with my teammates Juan, Sepideh, Molly, Siyun throughout the project.

Newcomers to Canada often face challenges navigating the banking system. The existing BMO learning platform was overwhelming, with complex information and limited personalization, leading to reduced engagement and frustration. This highlighted the need for a more accessible and user-friendly solution.

Difficult Navigation

Too much information

Lack of Personalization

The primary goal was to create a seamless, intuitive learning experience that simplified complex financial topics for users. The focus was on enhancing navigation, providing personalized learning paths, and presenting information in a more digestible manner. By doing so, BMO aimed to improve user engagement, boost financial literacy, and empower users to make better financial decisions with confidence.